In today's post we have two NCAA concepts plus the 2nd through 6th NHL team in alphabetical order. Skip Anaheim (1), and we have Arizona...

Hello folks!  This week I'm going to discuss one aspect of a team's brand which is often overlooked, the mascot.  Mascots are the bi...

Howdy Howdy HJC! Sorry for being tardy to the party with today's post, I'll try not to waste too much time in the intro... It'...

Hey Hey and Howdy! Happy Wednesday everyone and welcome back to HJC! Little bit of AHL news today, not as much news overall as last week...

Hey there all you happy HJCers! There's some things I want to get to before today's post... So why don't get jump into those!? ...

Hello Hey Hi and Welcome to another HJC Wednesday post! On time and on schedule. Couple cool things happened in the past day so let's ...

Hello everyone! It's the beginning of the week! Round 3 of the Stanley Cup Playoffs began yesterday, and this first game yesterday was...