Hello folks!  This week I'm going to discuss one aspect of a team's brand which is often overlooked, the mascot.  Mascots are the bi...

Hello folks!  Last week I talked about Veini Vehvilainen's red goalie pads, today I'm going to talk about six NHL goalies and their ...

Hey everyone! it's another Wednesday here at HJC and to keep with the theme lately, I have another leak to discuss! The San Jose Shark...

Hey there all you happy HJCers! There's some things I want to get to before today's post... So why don't get jump into those!? ...

Hello Hey Hi and Welcome to another HJC Wednesday post! On time and on schedule. Couple cool things happened in the past day so let's ...