Hello folks!  This week I'm going to discuss one aspect of a team's brand which is often overlooked, the mascot.  Mascots are the bi...

Hello folks!  Two weeks ago I discussed shoulder logos that shouldn't be used on the front of a jersey, today I'm going to switch it...

Hello folks!  As you know we've had alternate jerseys in the NHL for a couple of decades now, but the Nashville Predators did something ...

Hey everyone! it's another Wednesday here at HJC and to keep with the theme lately, I have another leak to discuss! The San Jose Shark...