Hello folks!  I hope you're all enjoying the NHL Playoffs as much as I am.  I love the intensity of the games this time of year.  I also...

Welcome back to another HJC Saturday post. The winner of the COTW for March 27 - April 2 was Ryan C! Full Results This was the 20...

Hello folks!  This week I'm going to discuss one aspect of a team's brand which is often overlooked, the mascot.  Mascots are the bi...