Hello folks!  This week I'm going to discuss one aspect of a team's brand which is often overlooked, the mascot.  Mascots are the bi...

Hello folks!  Two weeks ago I discussed shoulder logos that shouldn't be used on the front of a jersey, today I'm going to switch it...

Happy Wednesday Hockey Fans!!! It's the best day of the year (even better for two of the fanbases) Tonight's the night we've bee...

Hey There Hi There HJCers. Some big things are brewing up for HJC, the teams are set and the Pairs competition has begun. Not as big of a tu...

Happy Monday everyone! Straight to the point today everyone... Go vote. We've got two votes right now, the usual COTW vote, and...

Hey there everyone! Hope everyone enjoyed their first full week hockey! Even you jersey throwing Oilers and Leafs fans. There has been quit...