Hello folks!  I hope you're all enjoying the NHL Playoffs as much as I am.  I love the intensity of the games this time of year.  I also...

Hello folks!  This week I'm going to discuss one aspect of a team's brand which is often overlooked, the mascot.  Mascots are the bi...

Howdy everyone! Hope you're having a good week so far! Ok only one real thing happened so far this week and it's been covered so I...

Hey HJCrs! I've been so busy these last few days with my current internship and some client work. Today has been especially hectic! What...

Well, normally I would maybe talk a bit about the new jerseys and jersey tweaks that were introduced over the past week, but everyone else h...

WELCOME TO HJC PRIME TIME!!! The occasional unofficial HJC Event when I, Dbro, have to post late. I hate that I had to post late today, but ...